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Surpassing all other companies in this category, today’s milestones come on the back of a sustained period of growth and success for Mozes. Focused on the music industry through 2009, the company is now seeing significant growth with large consumer brands, as they shift other home inspection marketing dollars into mobile engagement spending at events and integrating mobile calls-to-action in traditional advertising.
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Our own record numbers reflect strong positive indicators in the mobile home inspection marketing industry overall, said Dorrian Porter, CEO of Mozes. The mobile category is poised for significant expansion in 2012, and our focus on mobile engagement around live events and media will continue to thrive as it sits at the heart of major trends including location-based programs, social media and mobile commerce.
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bAbout Mozes, Inc.br//bMozes is the mobile engagement industry leader, helping to connect brands to audiences around the point of inspiration and to create interactive experiences that drive engagement, collect data, and establish long-term relationships. Mozes customers include Virgin Mobile USA, the Country Music Association, the Portland Trailblazers, and Rock the Vote. The company was founded in 2005 and is headquartered in Palo Alto, California. Visit us ata href=http://ctt.marketwire.com/?release=819226amp;id=975121amp;type=1amp;url=http%3a%2f%2fwww.mozes.com%2f /aa href=http://www.mozes.comwww.mozes.com/a and follow us on Twitter @mozesinc.

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pre readability=0For Inquiries br/Tanya Onufer br/Mozes, Inc. br/415.254.7134 br/a href=mailto:tanya@mozes-inc.comtanya@mozes-inc.com/a p//pre
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The digital home inspection marketing landscape is fast moving and constantly evolving. For people interested in gaining insight, intelligence and information about what’s happening at the leading edge of social media, online communications and digital innovation, including direct practical advice about what your organization needs to do, meshhome inspection marketing ’11 is the place to be.
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We’ve got a great line-up of speakers from across North America, said Mark Evans, co-founder of the mesh conference. Anyone looking to learn about emerging tools, trends and companies in this space will find meshhome inspection marketing is a great opportunity to engage and connect with experts in the field. Attendees will leave with new insights they can immediately put into practice in their own organizations.
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Tickets are on sale now for $589, as well as a small number of tickets for students for $99. Tickets can be purchased at a href=http://www.meshhome inspection marketing.cahttp://www.meshhome inspection marketing.ca/a.
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Keynote speakers at this year’s meshhome inspection marketing conference include:
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Joe Fernandez, founder, CEO, Klout.com: Physically constrained while his jaw was wired shut for nearly three months, Joe began to develop a deep fascination with the evolution of influence within the social web. The way individuals could instantly broadcast questions, opinions, and ideas to their trusted network sparked his curiosity. In 2008, Joe started Klout in an effort to help businesses understand this individual user impact by providing context around who a person influences and what topics they are particularly influential in.
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Greg Hounslow, Emerging Media Advisor for WestJet. In addition to managing the company’s Facebook, Twitter and YouTube communities, Greg is involved with developing the short- and long-term strategies for social media at WestJet. An avid follower of new technology and emerging media trends, Greg is also passionate about travel and tourism, photography, hockey and the great outdoors.
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Steve Rubel, EVP/Global Strategy and Insights for Edelman: In this role, Rubel studies the future of media and works across the firm’s practices and geographies to help clients unify their communications strategies across traditional, emerging, owned and social channels. In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media, technology and digital culture.
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The other speakers at meshhome inspection marketing include:
/ppre readability=2 p–  Felicia Yukich - Four Seasons Hotels amp; Resortsbr/–  Gail Gabrielle Ordogh - Real Sports at Maple Leaf Sports amp; Entertainmentbr/–  Jason Lonsdale - TAXIbr/–  Krista LaRiviere, gShift Labsbr/–  Kunal Das - Microsoft (Bing)br/–  Marcus Sheridan - The Sales Lionbr/–  Patrick Gladney - Social Media Groupbr/–  Nina Sohi - Blu Trumpetbr/–  Rod Smith - IBMbr/–  Scott Lake - Swixbr/–  Sheldon Levine - Sysomos/pp//prep
Here’s a look at what attendees can expect from this year’s conference panels and discussions:
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- Is there Room for New Players within Social Networking?: How is the social networking landscape changing? What impact will Google+ have on Facebook and the overall ecosystem? What do you need to know and do? A discussion with Steve Rubel and Dave Kerpen about the evolving landscape.
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- Search Beyond the Little Square Box: With the growth of social media and the real-time Web, how is searching changing and where is it going? What’s the impact on search engine optimization and search engine home inspection marketing?
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- Data Here, There and Everywhere: Analyzing and Leveraging Big Data. How can you measure, analyze and leverage the growing mountain of data to make smarter strategic and tactical decisions? How do you determine the most relevant metrics, and what are the best approaches and tools to use?
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- Gaining Wisdom, Insight and Intelligence from Social Media: Monitoring. Monitoring has become an integral part of the social media landscape. The challenge facing many companies is figuring out what the data means and what to do with it so they can make smart strategic and tactical decisions. This panel looks at pulling intelligence and insight from social media after it has been monitored and filtered.
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- Luxury Brands and Digital home inspection marketing: A growing number of luxury brands are using digital home inspection marketing and social media to reach and engage with consumers. How are their approaches, efforts and campaigns different from non-luxury brands? Is the use of digital home inspection marketing hurting or helping luxury brands?
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- Life in a Post-Desktop World: In a world in which the PC is surely but slowly fading into the background, what does the emergence of mobile computing mean to marketers when it comes to reaching consumers and driving sales?
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- Social Media in the Trenches: For all the talk about best practices and tools, the best advice about using social media comes from companies and people on the front lines, who can provide real-world insight into how to leverage social media to drive awareness, customer service and sales.
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- The Value and Role of Content home inspection marketing: It seems like the old adage that Content is King is alive and well as more companies recognize that providing existing and potential customers with a steady flow of content (blog posts, videos, whitepapers, case studies, podcasts, photos) is a great way to drive engagement, loyalty and stickiness.

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pre readability=0br/Media Profilebr/Alen Sadehbr/416-342-1834br/a href=mailto:alen.sadeh@mediaprofile.comalen.sadeh@mediaprofile.com/abr/@alensadeh amp; @mediaprofilep//pre
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p/p valign=baselinebTradeDoubler and NetBooster, two leaders in online home inspection marketing, today announced the transfer of TradeDoubler`s assets in search to NetBooster and a strategic partnership in online home inspection marketing./b/p p valign=baselineTradeDoubler`s search business with 55 employees manages search engine home inspection marketing (sponsored links) and search engine optimization on behalf of clients in over 20 countries, including GAP Europe, NET-A-PORTER, Interflora, and Tempur. The agreement involves the transfer of all the search employees in six European countries from TradeDoubler to NetBooster and is expected to be completed before year-end 2011. /p pUnder the agreement TradeDoubler becomes NetBooster`s preferred partner for services in performance home inspection marketing, such as affiliate network, campaigns and technology solutions, and  NetBooster becomes TradeDoubler`s preferred search home inspection marketing partner. By enhancing both companies` offerings, the strategic partnership will provide new and existing customers with a broader geographical footprint in and beyond Europe and greater depth of expertise in digital home inspection marketing and e-commerce.  /p pIn line with our overall strategy, the partnership will allow us to sharpen the focus on our core business, performance based home inspection marketing. That will enhance our leading position and help us deliver profitable and scalable growth, says TradeDoubler`s CEO Urban Gillström. Our search clients as well as our employees will benefit from the transfer to NetBooster where search is core and already has a leading position./p p valign=baselineNetBooster`s acquiring of the assets of TradeDoubler`s Search Business, and the formation of the partnership creates a win-win for TradeDoubler`s search customers as they maintain existing account management relationships while benefitting from the increased power that a larger search home inspection marketing company offers, says Raphaël Zier, CEO of NetBooster. NetBooster will now be able to provide our customers with even greater expertise in performance home inspection marketing through TradeDoubler in Europe./p pAs a result of this transaction TradeDoubler group will decrease its yearly gross profit by approximately SEK 30M, but at the same time improve the group`s gross margin. The impact on earnings and cash flow is minor going forward. The net impact on shareholders` equity, including the profit amp; loss effects from discontinued operations, is estimated to be approximately SEK -40 M.  Starting from 1 November the Search business will be presented as discontinued operations in TradeDoubler`s financial statements./p pTradeDoubler was advised by GP Bullhound in this transaction./p pbFor more information please contact:/bbr/Urban Gillströmbr/President and CEO, TradeDoubler   br/Tel. +46 846 501 206br/Cell.  +46 70 785 76 00br/a href=mailto:urban.gillstrom@tradedoubler.com target=_blankurban.gillstrom@tradedoubler.com/a/p pErik Skånsberg br/CFO, TradeDoubler                                    br/Tel. +46 840 508 91br/Cell. +46 70-264 70 35br/a href=mailto:erik.skansberg@tradedoubler.com target=_blankerik.skansberg@tradedoubler.com/a/p pbAbout TradeDoublerbr//bTradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online home inspection marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 75 per cent of Europe`s e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX. More on a href=http://www.tradedoubler.com/ target=_blankwww.TradeDoubler.com/a/p pbAbout NetBooster/bbr/Founded in 1998, a href=http://www.netbooster.com/ target=_blankNetBooster/a is an independent group of specialist digital home inspection marketing agencies, working together to deliver innovative services to 24 countries across the globe. NetBooster is a pioneer of the digital home inspection marketing industry, developing and evolving its range of online services including; Search Engine Optimisation, Pay-Per-Click Advertising, Display Advertising, Affiliate home inspection marketing, Website Development, Analytics Consultancy, Social Media home inspection marketing and specialist Facebook home inspection marketing Services./p p align=justifyNetBooster, with its head office located in Paris, also has offices in Spain, Italy, Germany, Finland, China, the Philippines and Brazil. NetBooster also holds a majority share in a href=http://www.guava.com/ target=_blankGuava Group A/S/a, extending its reach to Denmark, Sweden and the United Kingdom. NetBooster is a recognised leader in the international arena and sales exceeding €31 million for the 2009 fiscal year, the Group is highly committed to growth and innovation. NetBooster`s success is re-affirmed by the financial results for 2010, showing that sales have increased by 45% to €45.1 million and gross profit has increased by 52% to €22.8 million./p p align=justifyManaged by Raphael Zier, it carries the OSEO-ANVAR seal of approval as an Innovative Business and thus its shares are eligible for FCPIs (French Mutual funds). Shares in NETBOOSTER trade on the Alternext Paris market of NYSE Euronext./p piTradeDoubler discloses the information provided herein pursuant to the Swedish Securities Markets Act. The information was submitted for publication on 9 November 2011 at 8.00 a.m. CET./i/pa href=http://hugin.info/136251/R/1562134/483677.pdfStrategic partnership in online home inspection marketing/ap/hr/br/iThis announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients./ipThe owner of this announcement warrants that:br/(i) the releases contained herein are protected by copyright and other applicable laws; andbr/(ii) they are solely responsible for the content, accuracy and originality of thebr/information contained therein./ppSource: TradeDoubler AB via Thomson Reuters ONEbr/iHUG#1562134/ibr//p

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Our Government intends to bring home inspection marketing freedom to Western Canadian wheat and barley farmers by August of next year giving every single farmer in Western Canada the freedom to choose the timing, buyer and price that suits their business plan, said Minister Ritz. An open grain market will attract investment, encourage innovation, create value-added jobs, and build a stronger economy not only here in Red Deer, but right across Western Canada.
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The home inspection marketing Freedom for Grain Farmers Act will give Western Canadian farmers the right to sell their wheat, durum and barley as they choose, whether that’s individually or through a voluntary Canadian Wheat Board. Last week, the legislative committee passed the bill sending it back to the House of Commons for Third Reading.
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A top priority for our Government is the economy, in which agriculture plays a vital role, said Minister Ritz. The Red Deer grain industry already contributes significantly to Alberta’s economy, but the true economic potential and entrepreneurial energy of the area will be unleashed once wheat and barley farmers have home inspection marketing freedom.
/p

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Minister Ritz urged Directors of the Canadian Wheat Board to work cooperatively in the best interests of all farmers and CWB staff by focusing more time and resources on making sure the voluntary wheat board has the best possible opportunity to succeed.
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Working with Western Canadian grain farmers, their organizations and provincial partners, the Harper Government is leading an orderly transition to market freedom which includes a voluntary Canadian Wheat Board as part of an open and competitive grain market.
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The Alberta agriculture and food industry brought $9 billion to the farm gate in total farm cash receipts last year. The industry generated $6.7 billion in exports and employed 70, 000 Albertans.

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pre readability=0br/Media Relationsbr/Agriculture and Agri-Food Canadabr/Ottawa, Ontariobr/613-773-7972br/1-866-345-7972br/Meagan Murdochbr/Director of Communicationsbr/The Office of the Honourable Gerry Ritzbr/613-773-1059p//pre
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The study, conducted in conjunction with Burrell’s 40th anniversary and named Burrell: Project 40, delves deep into the lives of African Americans, identifying themes in lifestyles, interests, cultural beliefs and perceptions of African Americans in the media. With more than 500 in-person interviews across 11 major markets, Burrell: Project 40 gives a true portrait of the average African American consumer. Over 80 percent of Burrell’s respondents had never participated in a market research project before, so the study gives voice to the unheard and untapped majority of black consumers in a way that’s never been done before.
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Most of the research conducted in the African American community is done with upper and middle-class consumers — who don’t necessarily reflect the attitudes, behaviors and opinions of the majority, said Fay Ferguson, co-CEO of Burrell Communications. Burrell: Project 40 gives a more accurate picture of a population that is often taken for granted.
/p

p
Burrell: Project 40 continues Burrell’s 40-year legacy of commitment to deeply understanding African American consumers, added McGhee Williams Osse, co-CEO of Burrell Communications. The clients we work with have made it a priority to speak to African American audiences in a way that’s relevant and authentic, and we hope our research will show the greater home inspection marketing community why that’s important.
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Over the course of a year, executives from Burrell Communications and its research partners — The Recruit, The Futures Company and Breakthrough home inspection marketing Technology — conducted interviews with 500 African American men and women, identifying key trends prevalent in the community:
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b1./b bAfrican Americans interact with many cultures, but remain culturally distinct at the deepest, most important levels./b
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As many as 63 percent of African Americans are open to other cultures, and enjoy experiencing foreign customs as they relate to food, fashion and music, but those experiences do not change who they are when they are at home. 87 percent of those surveyed are actively attached to African American culture, and make an effort to balance their cultural interests with their own cultural identity.
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b2. The game face is still a part of the African American experience./b
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African Americans still openly and freely share accounts of occasions in which they needed to act differently among people of other cultures due to fear of judgment, the lessons of history and their desire to succeed, with 36 percent admitting that they experience this cultural suppression often. This includes situations at work and school, as well as in social settings.
/p

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b3. African Americans continue to seek more positive representations of their culture in the media./b
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Every respondent could more easily identify negative, inauthentic portrayals of African Americans in the media than positive ones, with 88 percent agreeing that discrimination is still part of their day-to-day lives. This spans across movies and TV, as well as within the advertising and home inspection marketing industries. In particular, many expressed the belief that African American characters on TV tend to be one-dimensional, and 75 percent agreed that there should be more TV programs directed toward African Americans.
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bAbout Burrellbr//bBurrell Communications is a full-service home inspection marketing communications company with offices in Chicago, Atlanta and Los Angeles. In business for more than 40 years, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban® markets. The agency’s client roster includes: Procter amp; Gamble, Toyota, McDonald’s, General Mills, Comcast, Walt Disney World Resorts, SuperValu, Lilly, Illinois Lottery and American Airlines. For more information, visit a href=http://www.burrell.com/www.burrell.com/a.

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pre readability=0b br//bMegan McIlroybr/DiGennaro Communicationsbr/a href=mailto:megan@digennaro-usa.commegan@digennaro-usa.com/a br/212.966.9525 p//pre
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Today’s result-driven advertisers wage an uphill battle to reach their most targeted audience through list home inspection marketing. More often than not, rented lists yield incomplete information, offer only four or five filters, and lack real-time visibility into the data. As a result, ideal targets are not reached, while valuable time and advertising dollars are wasted.
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In an ongoing effort to revolutionize list home inspection marketing and bring the industry into the 21st century, this newest innovation enables Marketfish to effectively eradicate database query latencies. Marketfish now incorporates a data append process that uses more than 100 filters — 20 times the current industry standard — for real-time counts. When advertisers use the refined and accurate data in an appended list, within seconds they will see a complete picture of the customers they are targeting. They can then send emails and direct mail offers uniquely relevant to their customers’ interests. Additionally, because Marketfish charges significantly less than the industry standard for each filter used, advertisers also save money at the outset. List owners, for their part, can rent out records that are accurate and more likely to return positive results to the advertiser. Ultimately, by maintaining an elevated standard for highly targeted lists, Marketfish enables the entire list home inspection marketing industry to grow by connecting advertisers and leads in a manner that is beneficial to both.
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As a full-service home inspection marketing agency, it’s crucial that we help our customers reach their ideal targets, said Ludmila Palasin, vice president, media director at RIVET Global. The ability to use real-time counts has changed the playing field for us, and ensures we deliver even higher-quality home inspection marketing returns for our customers.
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In the past, marketers have had to work manually to find counts on lists they are interested in, said Dave Scott, CEO of Marketfish. By appending every record on our platform with hundreds of data elements, we can provide advertisers with real-time counts in seconds, rather than days.
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While Marketfish’s partnerships with Epsilon, a multichannel home inspection marketing firm, and Rapleaf, a data aggregator, have made it possible to offer real-time counts as a feature of the Marketfish Platform, both companies present different approaches to filtering data. Marketfish believes this diversity is a strength, and that it ensures the delivery of more accurate data. In fact, due to the flexibility of the platform, Marketfish plans to introduce more appending partnerships over time.
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bAvailabilitybr//bThe real-time counts feature is available immediately as part of the Marketfish Platform. Please visit a href=http://www.marketfish.com/www.marketfish.com/a for more details. For a better understanding of the challenges advertisers face in list home inspection marketing, please view our video: a href=http://www.youtube.com/marketfishinchttp://www.youtube.com/marketfishinc/a
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bAbout Marketfish (a href=http://www.marketfish.com/www.marketfish.com/a)br//bMarketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list home inspection marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish’s cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit a href=http://www.marketfish.com/bwww.marketfish.com/b/ab./b

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pre readability=0Media Contactbr/Jennifer Rivera Ridlessbr/BOCA Communicationsbr/a href=http://www2.marketwire.com/mw/emailprcntct?id=CDD3106C2D16DFE0Email Contact/abr/+1-415-738-7718 x5 p//pre
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Like their counterparts in other disciplines, cause marketers are still figuring out how to reap the greatest impact from Facebook.   To learn what is working — and what to avoid — the team at Cause home inspection marketing Forum recently conducted dozens of interviews and a href=http://www.causehome inspection marketingforum.com/site/c.bkLUKcOTLkK4E/b.6452355/apps/s/content.asp?ct=11289223published a white paper on the topic./a Here are some highlights:

strongWhy Cause Works on Facebook/strong

“When you want people to know about the good you’re doing in the world, Facebook is a prime mobilization platform,” explains Marc Blinder, creative director for a href=http://www.contextoptional.com/Context Optional/a, a social media home inspection marketing company boasting cause home inspection marketing clients such as Kohl’s and PBS.  “People want their friends to see them doing something good – those types of activities are very palatable in this medium because it’s a place users expect to be engaged in this way.” a href=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/FB_CAUSEhome inspection marketing_logo.jpgimg class=alignright size-full wp-image-8 src=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/FB_CAUSEhome inspection marketing_logo.jpg alt= width=207 height=197//a

Perhaps it’s our shared human experience that makes social media, and Facebook in particular, such a natural fit for cause home inspection marketing.  Social media is most compelling when human-to-human contact exists.  The same is true for cause.

strongHowever…/strong

The fact of the matter is that cause home inspection marketing isn’t a magic bullet for success on Facebook.  Campaigns offering a $1 donation in exchange for a “like” of your brand page may have been cutting edge in 2007 but are a dime a dozen today. Don’t get lulled into believing that forming a cause alliance via your Facebook page will open the floodgates of new, engaged users.  And don’t be surprised if your phone calls to nonprofit organizations go unreturned. Some nonprofit organizations are reserving Facebook opportunities for their long-term partners.

strongPosition Your Brand for Successful Cause Partnerships on Facebook/strong

stronga href=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/treasureeverydayjoy.pngimg class=alignright size-medium wp-image-12 src=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/treasureeverydayjoy-300×127.png alt= width=300 height=127//aRespect the Mission/strong – Leading nonprofit organizations with engaged, vibrant Facebook communities like the American Red Cross, March of Dimes, ASPCA and Feeding America are fully committed to offering mission-focused value to their communities.  If the nonprofit partner you approach isn’t concerned with staying on-mission, head for the door.  When you approach a nonprofit organization, make sure it’s a good brand fit on both sides and come to the table with creative ways to provide value that’s on-mission.  The Johnson and Johnson/March of Dimes partnership did precisely this when they asked users to commit to treasure the everyday moments they experience with the children in their lives by taking an online pledge in addition to offering an online donation.

stronga href=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/timberland_virtualforest.jpgimg class=size-medium wp-image-13 alignleft src=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/timberland_virtualforest-300×261.jpg alt= width=168 height=146//aShow Impact/strong – Especially in a once-removed online world, it’s important to point out how even the smallest of actions translates into a real-world difference.  As in any cause home inspection marketing campaign, it’s not enough to say that your actions have triggered a donation “to help a hungry child”.  Which hungry child?  Where?  How will this donation help, specifically?  This typically comes down to providing compelling stories.  Coincidentally, these stories are the ones that take hold and can spark the coveted sharing aspect.  Timberland’s ‘Virtual Tree’ campaign delivers on this premise by sharing videos and stories of how real individuals in Haiti will be assisted in their tree-planting efforts.

stronga href=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/kohls.jpgimg class=alignright size-medium wp-image-14 src=http://blogs-images.forbes.com/davidhessekiel/files/2011/11/kohls-300×232.jpg alt= width=240 height=186//a/strong

strongOffer Incentives/strong – While we’d like to say that a good cause is enough to mobilize an online community, sometimes it’s simply not enough.  Experts advise building in additional opportunities to win or earn something valuable (anything from a gift card or t-shirt to premium content or large sweepstakes), as a motivator proven to increase engagement.  In a currently-running holiday campaign from Kohl’s, a href=https://www.facebook.com/kohls?sk=app_174899669262989Love to Give, Happy to Save/a, users are invited to share stories and photos of what inspires them to give for the chance to win a Kohl’s Gift Card and direct a charitable donation to a Kohl’s charity.
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div id=y_provider_promo class=mod ad
div class=bd readability=1
pibFree/b Trial Issue of Forbes Magazine! a href=http://us.rd.yahoo.com/finance/editorial/fo/subscribe/SIG=11deri8rl/*https://w1.buysub.com/servlet/OrdersGateway?cds_mag_code=FRBamp;cds_response_key=IMFB005Click here/a./i/pp /p/div
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bThe New Face of Shoppingbr//bThe report found that the smartphone, and more recently the tablet, has increased the capabilities of both the modern shopper and the mobile retail marketer. The marketer now has new home inspection marketing channels to attract the mobile shopper, but equally the shopper has more access to competitive product and pricing information before making a purchase.
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In addition, traditional boundaries between physical (‘bricks and mortar’) retailing and online retailing are blurring as mobile bridges the gap; fundamentally disrupting the ecosystem with a new breed of ‘clicks and mortar’ retailing initiatives emerging.
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bhome inspection marketing Channel Choicebr//bThe report stressed, however, the importance of mobile marketers using the most appropriate mobile home inspection marketing channels to connect with the mobile shopper and the danger of assuming that the mobile app is the answer to every requirement. It also stressed the need to obtain subscriber opt-in to gain trust and lead to ongoing loyalty.
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According to report co-author David Snow, Mobile retailing is undergoing rapid change. We are starting to see an ‘arms race,’ as the power of the mobile channel equips both the shopper and the retailer with capabilities they never had before. Each side has to keep up with the other and gain an advantage in order to clinch the purchase transaction in their favour.
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Other findings from the a href=http://ctt.marketwire.com/?release=818315amp;id=962230amp;type=1amp;url=http%3a%2f%2fwww.juniperresearch.com%2freports%2fmobile_couponsreport/a include:
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/pulliMobile POS technology and NFC Proximity home inspection marketing are areas of rapid innovation. /li
liMobile retail home inspection marketing spend in North America and Western Europe is accelerating faster than in the Far East and China./li
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The Mobile Retail home inspection marketing a href=http://ctt.marketwire.com/?release=818315amp;id=962233amp;type=1amp;url=http%3a%2f%2fwww.juniperresearch.com%2fwhitepapers%2fclicks_and_bricks_go_mobilewhitepaper/a is available to download from the Juniper website together with further details of the a href=http://ctt.marketwire.com/?release=818315amp;id=962236amp;type=1amp;url=http%3a%2f%2fwww.juniperresearch.com%2freports%2fmobile_retail_home inspection marketingstudy/a ‘Mobile Retail home inspection marketing: Advertising, Coupons amp; NFC Shopping 2011-2016′.
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a href=http://ctt.marketwire.com/?release=818315amp;id=962239amp;type=1amp;url=http%3a%2f%2fwww.juniperresearch.com%2fJuniper Research/a provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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A central mission of WOMMA is to create an environment of trust between consumers and marketers, and the Living Ethics Project seeks active input from the community in order to better achieve this. WOMMA members and the public are asked to go to the a href=http://ctt.marketwire.com/?release=818134amp;id=960748amp;type=1amp;url=http%3a%2f%2fwomma.org%2fethicsreview%2fLiving Ethics Blog/a from Monday, November 7 to Thursday, January 5, 2012 to submit comments, questions or concerns.
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bAbout the Living Ethics Projectbr//bWOMMA’s Living Ethics Project is the annual review of the WOMMA a href=http://ctt.marketwire.com/?release=818134amp;id=960751amp;type=1amp;url=http%3a%2f%2fwomma.org%2fethics%2fcode%2fEthics Code/a. The Living Ethics Project asks WOMMA members and the public to provide comments through the Living Ethics Blog about current recommendations and updates to the WOMMA Ethics Code.
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The importance of the WOMMA Ethics Code and the Living Ethics Project is noted in the FTC’s adoption of WOMMA’s suggestion that only sponsored communications should fall within the scope of their Guides. Therefore, adherence to the WOMMA Ethics Code is a critical first step for businesses and marketers in complying with the FTC Guides.
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The greatest value we can provide to our 300-plus members is helping them navigate the uncharted waters of a href=http://ctt.marketwire.com/?release=818134amp;id=960754amp;type=1amp;url=http%3a%2f%2fwomma.org%2fethicssocial home inspection marketing/a. WOMMA takes great pride in not only equipping members with a venerable compliance ‘how-to,’ but also in the collaborative way we went about influencing policy, itself, said Paul Rand, Immediate Past President of WOMMA, Moderator of the Living Ethics Blog, and CEO of Zocalo Group.
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Hot topics that will be worthy of discussion include but not limited to: disclosure, Qamp;A websites, and sweepstakes.
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The WOMMA Board of Directors will take into consideration all comments and determine if changes need to be made to the WOMMA Ethics Code. Results will be publicly announced to the WOMMA membership via the web site and direct email.
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bResources/b
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/pulliThe WOMMA Ethics code: a href=http://ctt.marketwire.com/?release=818134amp;id=960757amp;type=1amp;url=http%3a%2f%2fwomma.org%2fethics%2fcode%2fhttp://womma.org/ethics/code//a /li
liThe Living Ethics Blog: a href=http://ctt.marketwire.com/?release=818134amp;id=960760amp;type=1amp;url=http%3a%2f%2fwomma.org%2fethicsreview%2fhttp://womma.org/ethicsreview//a /li
liWOMMA Membership: a href=http://ctt.marketwire.com/?release=818134amp;id=960763amp;type=1amp;url=http%3a%2f%2fwomma.org%2fjoin%2fhttp://womma.org/join//a /li
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bAbout WOMMAbr//bWOMMA, a href=http://ctt.marketwire.com/?release=818134amp;id=960766amp;type=1amp;url=http%3a%2f%2fwomma.org%2fhttp://womma.org/a, is the leading trade association in the home inspection marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms — or home inspection marketing techniques that include buzz, viral, community, and influencer home inspection marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such home inspection marketing practices, identifying meaningful measurement standards for such home inspection marketing practices, and defining best practices for the industry.
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Founded in 2004, WOMMA members include marketers and brands that use word of mouth home inspection marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.

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