Do You Get Involved With Your Local Community? – Free Advertising
Friday, January 16th, 2009
Ask the caller if there is anything else you can do for them to get an honorable mention in whatever publication or event they are promoting. You may have to ask for a supervisor to get to someone with this type of authority, but it may be well worth the effort. After all, you’re already on the phone are you not? You may turn up nothing, but again you may be surprised by the results. Many of these non-profits need help with the phones or setting up events and understand low cash flow that may prohibit you from making a monetary contribution.
Regardless, it’s hard to call the exchange fruitless, when at a minimum they will be pleased you are showing interest in their efforts and you have an opportunity to build rapport with another visible organization in the community. Inspections are overwhelmingly a “people” business, the more people you contact and make a positive impression on the better, even if a transaction cannot take place at the moment. Constant contact is marketing 101, get to know peoples voice and their first name whenever you can.
