Marketing By Association
Marketing By Association
From a marketing perspective it’s always wise to consider the largest and most recognizable organizations first. The Better Business Bureau is likely the most recognizable to consumers as a whole. ASHI has been very successful with this in the residential market, as has INACHI and NAHI. Commercial banks, municipalities and industrial sectors are likely more familiar with the ICC. This last likely is the most untapped market for branding and recognition. Specialty services related to inspections are likewise mostly untapped. Fleer has had some success with the thermal imaging market as they make the most widely used equipment. Pro-Labs has had some success with mold, lead and asbestos sectors.
Listings with any of these organizations are typically worth their weight in dues and provide an inherent web presence where you might not otherwise be noticed. Also they tend to reach some of those customers less likely to use the web in searching for their service providers. From there you may further wish to consider you local real estate giants website listings or join you local association of Realtors as an associate.
Tags: asbestos, ashi, association, bbb, dues, fleer, icc, inachi, lead, marketing, mold, nachi, pro-lab, real estate, realtor, thermal, website